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How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.

Tips to improve the quality of your market research – from using field research and market reports to interpreting the data.

How to choose between alternative methods of completing field research and how to find professional researchers if you decide to outsource your field research.

When you carry out field research to gather market information – ask the right questions, talk to the right people, interpret carefully and be impartial.

How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.

The main differences between qualitative and quantitative field research and the basics of using each for your business’ market and customer research.

Points to bear in mind while utilising the published market data you've gathered: be cautious about out-of-date information and misleading averages.

Sources of information you can use to learn more about your market business libraries, trade associations, business news and your own data.

Key things to find out about your market to remain competitive including the demand for your product or service, market trends and competitors’ plans.

The key things to find out about your customers and the factors that influence their buying decisions including loyalty, satisfaction and service.

How to use market research and market reports to understand your marketplace, your customers and their behaviour for better targeting.

How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement

How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement

How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online

The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the disadvantages such as getting negative feedback.

How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges.

Guidance on finding suitable stationery printers, ensuring they can produce the desired work, calculating costs and in-house printing.

You legally must include certain details such as VAT numbers on invoices and registered addresses on business stationery.

Order stationery like letterheads, invoices, compliment slips, and business cards based on your needs and anticipated quantities.

Whether created in-house or professionally designed, your stationery should project a consistent business image and communicate your brand identity.

Include the correct information on business stationery, design it to project the best image for your business and print it cost-effectively.

How to comply with the law when you sell age-restricted products such as alcohol and tobacco online.

Age-restrictions, ratings and classifications for video works such as films and video games.