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Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.

Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.

Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.

The contract needs to show what remedies are available if one side fails to deliver.

The performance of a contract is usually simple, but in longer-term contracts it can become complex.

How to address issues that are not explicitly covered in a contract under the European contract law provisions.

Rules on interpretation are intended to prevent confusion about the meaning of contractual terms.

Instances in which European contracts may be deemed to be invalid.

Agents can create legal commitments for businesses, so their role needs to be clearly defined and agreed.

The point at which a contract is agreed is one of the most important elements of a contract.

The EU has introduced the Principles of European Contract Law, which are model rules for cross-border contracts.

Contract law varies in different member states, although some harmonisation has been introduced.

An introduction to how consumer credit rules affect businesses that hire or lease goods including providing a written hire agreement stating the consumer’s rights.

The rules governing advertisement for credit or hire facilities including providing clear, easily understood information and a representative example.

Understand the rules that govern credit agreements between businesses and consumers such as the consumer credit act and consumer contract regulations.

You can apply for consumer credit licensing from the Financial Conduct Authority who will assess your fitness on factors such as competence and past offences.

If you sell on credit, lend money, issue credit cards, collect debts or give debt advice, you may need a consumer credit licence to operate.

An overview of the rules about consumer credit and whether your business needs a consumer credit licence from the Financial Conduct Authority.

What you need to do if you sell or store tobacco products in the UK.

If you want to supply goods or services to the public sector, you may need to show how you promote equality and diversity.

How to promote equality of opportunity in your business.