Tips for social enterprise success

Running a social enterprise can be rewarding, but securing funding is highly competitive.

Follow these tips to sharpen your purpose, build a resilient business model, and present a stronger case to potential funders:

1. Define your purpose. Be clear about what you want to achieve, who you support, and why your work matters. Funders need to understand the problem you are tackling and the difference your organisation makes.
2. Stay focused. Focus on one or two core problems where you can deliver clear and measurable impact. Avoid overstretching your resources and diluting your mission.
3. Understand your market and beneficiaries. Research your customers, beneficiaries and competitors. Check there is real demand for your product or service and be clear about who will pay for them, and why they will choose your organisations.
4. Align your activities to your mission. Ensure that your day-to-day activities support your social goals. Funders look for a strong connection between what you do and the impact you claim to deliver.
5. Develop sustainable income streams. Design income streams that can continue over time to support your mission. Reinvest profits back into the organisation to strengthen long-term sustainability.
6. Keep your business plan simple and realistic. Create a short, realistic business plan outlining your mission, market, finances and impact. Treat it as a live document — test your ideas, gather feedback and refine your plan as you learn.
7. Stay on top of your finances. Monitor your budget, cashflow and funding needs from the start. Understanding your financial position helps you plan effectively and reassures funders.
8. Diversify your income sources. Avoid relying on a single grant, contract or customer. Aim for a balanced mix of trading income, contracts and grants to reduce risk and build resilience.
9. Be selective about funding. Do not apply for every funding opportunity. Focus on funders whose priorities match your mission, stage of development and capacity to deliver.
10. Pay yourself fairly. Plan to pay yourself a reasonable salary when viable. Fair pay supports retention, motivation and long‑term organisational health.
11. Measure and demonstrate your impact. Track a small number of meaningful indicators that show the social change you create. Use impact data, case studies and feedback in your applications, reporting and communications.
12. Build strong governance and leadership. Set clear roles and responsibilities for leaders, staff and volunteers. Establish a board or advisory group with relevant skills to provide oversight, support and constructive challenge.
13. Choose the right legal structure for your enterprise. Select a legal structure that fits your mission, trading plans and governance needs. Your legal form will affect how you raise finance, distribute profits and report to regulators.
14. Find a mentor and build the right team. Seek guidance from someone experienced in social enterprise or your sector. Build a team that shares your mission and brings complementary skills.
15. Tell your story and engage with networks. Use clear, accessible language to explain who you are, what you do and why it matters. Treat marketing and sales as tools to grow your impact. Join local and national social enterprise networks to build partnerships and connect.