Your responsibilities when supplying digital content

The Consumer Rights Act 2015 defines 'digital content' as 'data which is produced and supplied in digital form'.

It covers many digital formats including:

• computer games
• virtual items purchased within computer games
• television programmes
• films
• books
• computer software
• mobile phone apps
• systems software for operating goods – for example, domestic appliances, toys, motor vehicles

The law sets standards for every digital content transaction, requiring it to meet specific criteria.

Standards for digital content

Digital content supplied to consumers should be:

• Of satisfactory quality – this is what a reasonable person would expect based on the description of the digital content, price and other relevant factors, including any public statements in advertising or on labels. The standard covers suitability for its intended purpose, safety and freedom from minor defects.
• Fit for a particular purpose – if the consumer makes it known, directly or indirectly, that they need the digital content for a specific purpose, the content must be suitable for that use. However, this does not apply if the customer does not reasonably rely on your advice, for example if they email you for advice but downloads the content before your reply.
• As described – digital content must match any description you give the customer. If upgraded, it must stay consistent with or improve on, the original description.