Knowledge of overseas markets
Know your target export market and where to get help in penetrating it successfully.
Apart from your time commitment, you should expect to invest in at least two short visits to - and some market research about - the country you are investigating. Detailed research and site visits will incur early costs but will ensure that you are targeting the right country, and are a wise investment to save costly mistakes later on.
The following resources will aid your research of your potential overseas markets:
- The Department for Business and Trade can help you identify opportunities in overseas markets.
- Invest NI support for selling outside Northern Ireland
- Search for commercially available research from Market Research World
Read more about researching and entering overseas markets.
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