Assess your options for business growth

Most small and medium-sized businesses want to grow to boost profits, reach new customers and build long-term resilience. There are several proven strategies to scale up successfully, including market penetration, product or market development, diversification and partnerships. Choosing the right strategy depends on your current performance, resources and goals.

This guide helps you understand the importance of business growth. It gives you a framework to assess the risks and benefits of different growth strategies, and take practical steps to plan growth effectively. It draws on tools like the Ansoff matrix to evaluate strategies based on your existing products and markets, and offers five top tips to prepare your business for growth.

Support to grow and scale

You can get free advice and guidance from your local council to help you grow your business and scale up operations. To request support, complete a short enquiry form or call the Go Succeed helpline on Tel 0800 027 0639.