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Ten questions to evaluate the effectiveness of your advertising campaign and ensure your agency is aligned with your goals, budget, and performance metrics.

What to include in your advertising agency contract: including contract length, campaign details objectives and payment terms.

How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.

When to use a pay-per-click agency and how to find one including a list of the qualities and skills a good agency should have.

Choose an advertising agency that suits your business and that will help you achieve your goals.

Monitoring social media usage must be undertaken appropriately and in accordance with relevant legislation.

There are ways that you can effectively manage your employees’ use of social media.

How employers should treat improper use of social media in the workplace and the disciplinary action you can take.

How to outline to your employees that the appropriate medium for raising a grievance is via the company grievance procedure and not social media sites.

Identifying inappropriate employee behaviour on social media and how employers can deal with it.

Use of social media could result in employees spending time away from core work duties which could affect productivity.

Issues employers need to be aware of when using social media in the recruitment process including advertising jobs and screening new recruits.

Different social media channels and legislation relevant to social media that employers need to be aware of.

Table setting out the minimum periods of continuous employment needed to qualify for certain statutory employment rights.

Transfer of a business from one employer to another, and other such changes, do not break continuity in employment.

Conditions when reinstating or re-engaging an employee after they have been unfairly dismissed classes as continuous employment.

Employees need to meet certain criteria in order to qualify for a statutory redundancy or parental payment.

Industrial action, employment overseas and military service can affect how an employee's start date is calculated.

How continuous employment is defined, how to treat short breaks in employment and related employee rights.

What continuous employment is, when it begins and ends, periods of interruption in employment, and dismissal issues.

How to research your competitors using the press, exhibitions, the internet and trade associations.

Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.

Support available for disabled people who set up a business, including business advice and specialist organisations.