AI Acceleration Tour 2026
Free workshops across Northern Ireland to help small businesses learn how to use artificial intelligence safely, responsibly and effectively.
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Free workshops across Northern Ireland to help small businesses learn how to use artificial intelligence safely, responsibly and effectively.
Gain hands-on guidance from data science and AI experts, explore digital technologies, and create a tailored action plan for digital readiness.
Applications are open for businesses to sign up for a subsidised leadership and management course.
Tourism NI runs a voluntary quality grading scheme for accommodation businesses – find out how to get your new business graded to boost your reputation.
You should be aware of the various legal considerations before starting up a tourist accommodation business, such as certification.
Accommodation providers can benefit from strategic planning and taking an entrepreneurial approach to running the business.
If you are starting up a new tourist accommodation business such as a hotel or bed and breakfast, you must apply to get certification from Tourism NI.
The eight accommodation categories in Northern Ireland including hotel, guesthouse, bed and breakfast and hostel.
The important factors you should consider when deciding to work with an online travel agent or booking website to sell rooms at your accommodation business.
The entry requirements and assessment process for tourist accommodation businesses to get a star rating from Tourism NI as part of the Quality Grading Scheme.
Tourism NI’s voluntary five star rating quality grading scheme for caravan and camping parks and the facilities that are assessed.
Tourism NI welcome schemes for accommodation providers to recognise businesses that cater for specific groups such as families, cyclists, film crews and more.
Find out how to use the second-hand motor vehicle payment scheme to make a claim on your VAT Return.
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.
The types of tourism businesses that can apply for a licence to sell alcohol, those that cannot, and the criteria and the process of how to apply.
HM Revenue and Customs (HMRC) calculators and tools to help you work out your tax.
Download free templates that can help your business with record-keeping.
Useful tips and pitfalls to avoid when drawing up your marketing strategy including focusing on the market, following up and noticing the competition.
How to manage product life cycles and portfolios in order to increase the success of your product from introduction through to maturation and decline.
How to focus on your existing products or services and position them to meet your customers’ needs and distinguish them from your competitors.
How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
AI supports market research by analysing sentiment, trends, and behaviour to guide strategy and planning.