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Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.

Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.

How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.

Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.

Understand why customers need or want your product or service and your unique selling point (USP).

Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.

Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.

Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.

When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.

What direct marketing is, tips for a successful direct mail marketing campaign and the typical items you might include in your mailing campaign.

The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.

Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.

How to use direct marketing to communicate your sales message to your customers.

A simple checklist of what you need to do to employ someone to work for you.

Find local organisations which provide advice and support for the expansion or diversification of your farm business.

How to successfully plan the diversification of your farm through business planning, research, financing and marketing.

Ideas to diversify your farm with tourism, livestock products, renewable energy and seasonal events to boost income.

Some of the benefits of adding new business ideas and income streams into your existing farm business

What farm diversification means for your business and how to use your land, tools and expertise to drive business growth.

How to add new and innovative business ideas to your farming business to raise income, with an overview of local support