Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
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Use artificial intelligence for market research
AI supports market research by analysing sentiment, trends, and behaviour to guide strategy and planning.
The MacRobert Award 2026
Nominations are now open for the UK's longest-running national prize for engineering innovation.
Key elements of a successful marketing strategy
The questions you should ask yourself before drawing up or reviewing your marketing strategy including customer segmentation, targeting and promotion.
Get the right licences for your tourist accommodation business
An overview of the licences needed to run a tourism accommodation businesses legally, such as alcohol, music and TV licences, and how to apply for them.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Food tourism experiences
Guidance and support for offering food tourism experiences like tours, food trails, events and festivals.
Food tourism opportunities for hospitality providers
How restaurants, hotels, pubs and other hospitality providers can capitalise on food tourism opportunities.
Food tourism opportunities for producers
Food tourism opportunities for food producers in Northern Ireland.
Screen tourism business help and support
Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland.
Seven top tips for creating a screen tourism experience
Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences.
Game of Thrones tourism in Northern Ireland
The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage
What is screen tourism?
Definition of screen and film tourism, including examples in Austria, New Zealand and Northern Ireland.
Quality grading for tourism businesses
Tourism NI’s five star quality grading scheme for tourism businesses, and details and benefits of other tourism quality accreditations.
Creating tourism experiences
Use Tourism NI's Creating Experiences Toolkit to develop your tourism product and create authentic experiences for your visitors.
Business tourism
Business tourism opportunities for tourism providers in Northern Ireland, including the growing incentive travel market.
Screen tourism
With world renowned productions being filmed in Northern Ireland, the screen tourism industry is growing market – find out how businesses can take advantage.
Cultural and heritage tourism
Niche tourism markets such as screen, music and literary tourism provide opportunities for Northern Ireland businesses.
Help and support for part-time businesses
Where to find further online and in-person sources of advice and support when setting up a part-time business.
Advantages and disadvantages of starting a part-time business
The benefits and flexibility of running a part-time business versus the potential problems not going full-time.
Tax and legal implications of a part-time business
The particular tax and legal issues you will need to consider when starting and running a part-time business.
Craft tourism
Northern Ireland’s traditional crafts and artisan produce presents a unique tourism opportunity – crafts are part of visitor’s cultural tourism experience.
Food tourism
The value of the food tourism market and resources to help your business take advantage of the opportunities.
Golf tourism
The golf tourism market in Northern Ireland and how clubs and other businesses can take advantage of opportunities.
Innovation and R&D - find a case study
Real-life case studies that showcase business innovation, successful product and service development, and the importance of IP