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Initial franchise fees help recover development and marketing costs while continuing royalties or mark-ups provide your profit.

A clear contract sets out what rights and obligations you and the franchisee have.

The franchise operations manual, and protecting your brand.

Offering franchisees a successful business model, and having the right resources and skills.

The benefits and potential drawbacks of using franchising to grow your business.

Business format franchising, licensing, and agency and distribution agreements.

Growing your business by working with independent franchisees.

Key options for the exit process most appropriate for you and your business.

Overview of the circumstances in which you may close your business and the practicalities of how to go about it.

Characteristics your business will need to attract venture capital investment or for a stock-market flotation.

How to develop key business characteristics that will make selling your business to another business more likely.

Passing or selling your business to a family member - developing a successor and keeping your options open.

Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.

When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.

The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.

Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.

What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.

How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.

How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.

How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.

Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.

Running personal and stakeholder pension schemes.