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The types of tourism businesses that can apply for a licence to sell alcohol, those that cannot, and the criteria and the process of how to apply.

HM Revenue and Customs (HMRC) calculators and tools to help you work out your tax.

Download free templates that can help your business with record-keeping.

Useful tips and pitfalls to avoid when drawing up your marketing strategy including focusing on the market, following up and noticing the competition.

How to manage product life cycles and portfolios in order to increase the success of your product from introduction through to maturation and decline.

How to focus on your existing products or services and position them to meet your customers’ needs and distinguish them from your competitors.

How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.

How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.

Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.

AI supports market research by analysing sentiment, trends, and behaviour to guide strategy and planning.

The questions you should ask yourself before drawing up or reviewing your marketing strategy including customer segmentation, targeting and promotion.

An overview of the licences needed to run a tourism accommodation businesses legally, such as alcohol, music and TV licences, and how to apply for them.

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Guidance and support for offering food tourism experiences like tours, food trails, events and festivals.

How restaurants, hotels, pubs and other hospitality providers can capitalise on food tourism opportunities.

Food tourism opportunities for food producers in Northern Ireland.

Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland.

Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences.

The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage

Definition of screen and film tourism, including examples in Austria, New Zealand and Northern Ireland.

Tourism NI’s five star quality grading scheme for tourism businesses, and details and benefits of other tourism quality accreditations.

Use Tourism NI's Creating Experiences Toolkit to develop your tourism product and create authentic experiences for your visitors.

Business tourism opportunities for tourism providers in Northern Ireland, including the growing incentive travel market.

With world renowned productions being filmed in Northern Ireland, the screen tourism industry is growing market – find out how businesses can take advantage.