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Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.

When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.

The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.

Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.

What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.

How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.

How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.

How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.

Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.

What to consider when choosing a suitable training provider, and where you can find training courses in Northern Ireland.

Legal obligations and best practices when writing health and safety policies.

Running personal and stakeholder pension schemes.

Voluntary agreement for union recognition within a statutory context.

Recognising trade unions - the voluntary option.

What an employer and union must do once the union has become recognised.

How trade unions can obtain statutory recognition.

What happens when a vote is needed to confirm support for trade union recognition.

Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.

How to use lean thinking and Six Stigma to streamline your operations management and improve your business efficiency

How the Industrial Court may help you and the union decide on the appropriate bargaining unit.

How the Industrial Court deals with unions' applications for recognition under the statutory procedure.