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Managing cashflow, marketing, stock control and staffing in your business during seasonal peak periods.

Christmas and Easter holiday trading laws for retail businesses in Northern Ireland.

How Sunday trading laws affect large retail businesses in Northern Ireland and the hours they are permitted to open.

How businesses can adapt to peak trading seasons and comply with Sunday trading regulations.

What affiliate marketing is and how your business can set it up and benefit from the potential boost to website traffic and brand reach.

Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.

Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.

Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.

Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.

Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.

The contract needs to show what remedies are available if one side fails to deliver.

The performance of a contract is usually simple, but in longer-term contracts it can become complex.

How to address issues that are not explicitly covered in a contract under the European contract law provisions.

Rules on interpretation are intended to prevent confusion about the meaning of contractual terms.

Instances in which European contracts may be deemed to be invalid.

Agents can create legal commitments for businesses, so their role needs to be clearly defined and agreed.

The point at which a contract is agreed is one of the most important elements of a contract.

The EU has introduced the Principles of European Contract Law, which are model rules for cross-border contracts.

Contract law varies in different member states, although some harmonisation has been introduced.

An introduction to how consumer credit rules affect businesses that hire or lease goods including providing a written hire agreement stating the consumer’s rights.

The rules governing advertisement for credit or hire facilities including providing clear, easily understood information and a representative example.

Understand the rules that govern credit agreements between businesses and consumers such as the consumer credit act and consumer contract regulations.

You can apply for consumer credit licensing from the Financial Conduct Authority who will assess your fitness on factors such as competence and past offences.

If you sell on credit, lend money, issue credit cards, collect debts or give debt advice, you may need a consumer credit licence to operate.