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The recruitment processes you should follow when advertising a job vacancy to select the right person for the job.

The various tests employers can use in the recruitment process to help you choose the right candidate.

How to conduct a fair job interview and keep appropriate records of the interview process.

How employers can get the most out of their interview process by preparing ahead and planning the right questions for the interview.

How to draw up a shortlist of candidates for interview when recruiting new staff.

Helping employers follow practical steps to smoothly interview and assess job applicants to appoint the right candidate.

Sample recruitment templates including forms, letters, and documents to help you recruit, shortlist and interview potential employees.

Advice on tailoring your public relations (PR) activities to the needs of different media outlets.

Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.

The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.

Strategies for growing and maturing a product, and increasing profit margins and profitability.

How to introduce your product or service to potential customers in the marketplace and promote your business.

How to develop the idea for your product or service, plan potential outcomes and product expansion.

Understand the sequence of stages your product goes through in a typical product life cycle.

Key stages of product life cycle, and how you can use this information to increase profits and generate sales.

Submit and manage your job vacancies for free online to fill your posts more easily.

Understand how security weaknesses can threaten the successful operation of your e-commerce business including issues like hacking, data leaks and DOS attacks.

How problems with order fulfilment can impact upon the ongoing relationship with your customer and become a barrier to repeat purchases.

A list of organisations and networks that provide support for disabled entrepreneurs

Identifying problems that can occur at the checkout stage of your e-commerce site and how to avoid them to help increase your online sales.

Understand why effective marketing is such a vital element in the success of your e-commerce site including developing a plan and using the right tactics.

Ensuring that the content of your e-commerce site meets the expectations of your users and is accurate, easy to read, regularly updated and interesting.

Understand the importance of good design and usability in the success of your e-commerce site and avoid the common pitfalls of e-commerce design.

How a lack of effective planning, targets and focus can lead to problems with your e-commerce system and create issues as you try to sell your products online.

Common factors that result in e-commerce systems not achieving their full potential and how to overcome the challenges and pitfalls of selling online.