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Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.

Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.

Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.

Two ways of getting the information you need to improve your customer service levels to provide better customer care and improve repeat sales

Use metrics to measure your customer service performance with a view to building on your successes.

Use key indicators like sales renewal rates and complaints to monitor your current level of customer service with a view to building on your successes.

Customer service is about keeping your customers satisfied - fulfilling their orders swiftly and reliably and offering value for money.

Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales.

The practical steps you can take to make sure your e-marketing complies with the privacy regulations.

You must be open about what cookies do, how and why you use cookies and provide instructions on how to turn them off to comply with electronic communications regulations.

Offences under data protection law relating to notification, obtaining data without consent and breaching notices.

Your responsibilities when buying personal information for marketing purposes including informing individuals and seeking consent.

Tell people who you are, how you will use their information and if you will pass it on to other businesses to comply with data protection regulations.

Video guide to selling more to your existing customers explaining a number of tactics to boost sales.

Top tips for winning new business in Northern Ireland, from preparing your business for new opportunities to winning new business abroad.

The risks and rewards of developing new products for new markets while trading.

How to break into new market share with clear goals, research, targeted marketing, and strategic partnerships.

Expand market share by targeting similar customers with market research, referrals, and strategies like direct mail, ads, and word-of-mouth.

How to get old customers to return by rebuilding relationships through offers and personalisation.

How to increase your market share understanding why your existing customers buy from you and get opportunities to sell them more.

Getting the right understanding of your customer base, identify your target audience, and apply customer insights to grow your small or medium business.

How to increase sales and profit from existing customers, break into new markets and increase your overall share.

Legal considerations when using social media including how to protect your brand, privacy, data protections and complying with online advertising standards.

Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.

Tips on how to keep yourself secure when using social media including using safe passwords, controlling access and being aware of spam and phishing scams.