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How you can make sure your online sales promotions are compliant and do not mislead consumers.

How to analyse the impact of price changes and explain them to customers and the considerations to take before raising or lowering prices.

Take advantage of different pricing strategies including discounting, odd value pricing, loss leaders, skimming, penetration.

The pros and cons of setting prices linked to costs or pegging prices against the benefits you offer customers.

Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.

Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.

What to consider when developing your pricing strategy as well as understanding your competition, customers and tactics.

Find out how to make key decisions on what prices to set and how to build a pricing strategy.

What you need to consider before setting up and running a podcast for your business including buying the recording equipment.

Understand the pros of having a podcast for your business such as digital reach and the cons such as time and resources.

Identifying your podcast target audience, choosing a podcast name and how often you should release new episodes.

What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.

Advice on how to achieve your sales objectives by creating a sales plan including your focus, the necessary changes, the steps involved and your target markets.

The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts

How to improve the accuracy of your forecast by breaking down your sales figures into smaller categories such as by product, market, region or customer.

How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.

How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.

How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.

How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.

Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.

How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.

Information about pay per click metrics and how they will help you manage your budget.

The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.

What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.

Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.