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How to develop trust by ensuring a smooth transition from order to successful delivery and beyond

How to manage a negotiation, and ways of getting the client to commit to your product or service

How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation

Getting the customer's attention and persuading them to meet you at a sales appointment by getting past the gatekeeper and handling objections

Who you should be talking to when contacting target customers and how identify decision makers

The importance of leads and generating and qualifying sales prospects including mapping your territory and using databases

How to follow a step-by-step process to achieve sales, and build long-term customer relationships

How a sales plan will help you to sell your product or service

The steps you need to take to bring your business idea to market including studying the competition and defining your strategy

How a sales contract is a vital element in business sales and how to create a contract that complies with customer protection regulations

How sales agents and distributors can help you access new markets and boost your business. Learn the differences, advantages, and strategies for selling through them.

How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online

How to prepare for retail selling, including portraying the right image, building strong customer rapport, improving the shopping experience, and driving sales.

Methods you can use to promote and price your product or service including vouchers, deals, discounts, free samples and loyalty schemes

The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share

An overview of what you need to consider before your business sells anything including sales environments and channels.

How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.

How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.

Considerations when targeting your brand to markets in other European countries including your business values and language barriers.

The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.

Understand the pros of having a podcast for your business such as digital reach and the cons such as time and resources.

Identifying your podcast target audience, choosing a podcast name and how often you should release new episodes.

What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.

Advice on how to achieve your sales objectives by creating a sales plan including your focus, the necessary changes, the steps involved and your target markets.

The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts