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Follow eight simple tips to utilise design in building your brand and develop a consistent and memorable brand identity for your business

Why it’s important to document your design process, and how to use this to help you evaluate the design’s contribution to your business success

Appropriate use of design can stimulate innovation, adding value to your services and exploiting new markets

Links to examples of how technology companies use design to promote ideas commercially

Common strategies for product adaptation when exporting into foreign markets

The business benefits of inclusive design and ensuring that your product, service or business are accessible

Product packaging best practice to help you create an effective and appealing packaging design for your company's products

How engineering and technology development businesses can benefit from using design principles

Best practice on following user-centred design principles in your business, and developing great products and services for your users

How adapting your management style to encourage creativity can help you get the best from your designers

How to involve designers in all stages of development of a new product or service, and why you should integrate design from the start

Well-constructed design documents are valuable assets in keeping the design process on track

How to develop a brand strategy, and use design to create strong brands for your business

How to choose a brand name, select a logo for your business, and create a corporate identity to convey your brand

The importance of online branding to your business, and how a web design agency can benefit your business

Understanding overseas markets is the first step towards designing and offering products that will sell

To sell successfully overseas you need to know about product and packaging regulations in other countries

Understand the importance of protecting your business’ designs overseas, and how to register your designs in Europe and overseas

Use design to open up opportunities and make your products and packaging more saleable in overseas markets

Getting the design of products, packaging and marketing materials right can help you sell to overseas markets

Find out about the risks of Industry 4.0 for your business, and possible limitations of these new digital industrial technologies

How to write an effective design brief that will help your designer understand your design problem and deliver the right solution

Find out how the right designer or design agency can help you improve your product, packaging, brand and sales

Understand how to efficiently manage and review your design project during different stages of the design process

What are the main things you should discuss with your designer, including objectives, budget, timescales and intellectual property rights