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Understand key legal responsibilities for craft businesses, including structure, contracts, intellectual property and insurance.

Use collaborations with other makers and businesses to increase visibility, test ideas and grow your craft brand.

Plan sustainable growth for your craft business by managing capacity, pricing, systems and protecting creative identity.

Understand and mix sales channels, from markets to online and wholesale, to grow your craft business sustainably.

Find your first customers through markets, online and local networks, and use feedback to shape your craft products.

Clarify what you make, why you make it and who it is for, so you can build a strong craft brand that attracts the right customers.