Explore the new Travel Trade Ready modules on MyTourismNI

Tourism NI has created new e-learning training modules for local businesses 

This flexible training is aimed at businesses that are focused on growing their business via international Travel Trade. The separate modules give you everything you need to elevate your business, including: 

• instant access to tailored training materials and practical resources
• actionable tips for engaging with international travel trade buyers
• insider insights into travel trade events and how to position your business effectively
• sector specific modules built for Northern Ireland’s tourism and hospitality landscape
• progress tracking tools to help you stay motivated and measure your development
• a travel trade ready digital badge to showcase your readiness for international engagement

Training modules

You’ll gain practical, real world skills through the following courses:

• preparing your B2B verbal pitch
• maximise B2B opportunities
• how to maximise opportunities via trade shows
• how to maximise opportunities via fam trips and site visits
• the global market
• B2B pricing and contracting

Each module is designed to build your confidence, sharpen your approach, and help you stand out in competitive international markets.

Whether you prefer short bursts of learning or deep dive sessions, the programme will adapt to you. 

How to get started

Follow the steps below to get started:

1. Visit tourismni.com
2. Log in/create an account
3. Select E-Learning Platform from the top right dropdown menu

Find more information and video guidance to help you access the E-Learning Platform.

If you have any questions or need support at any stage, email businesssolutions@tourismni.com.

First published 25 February 2026