Information session: Music Experience Development Programme

Opportunity for musicians and businesses that want to develop music tourism experiences for Northern Ireland

In August 2026, Belfast will host Fleadh Cheoil na hÉireann, a major celebration of Irish music, dance and culture.

In preparation for the Fleadh, Tourism NI is inviting providers that reflect Northern Ireland’s musical heritage to attend an online information session on the Music Experience Development Programme.

The aim of the programme is to develop new, authentic music experiences that will attract visitors now and in the future.

The online information session will provide an overview of the programme, including:

• an insight into why music and cultural experiences are key for Northern Ireland
• the framework, purpose, and expectations of the programme
• outcomes and sample experiences anticipated from the programme
• requirements and criteria for progression into the programme
• programme dates for the diary
• Q&A session

Who should attend?

This programme is open to early learner and experienced providers that want to create music tourism events, including;

• providers/businesses that have never worked in tourism with the potential to deliver a compelling music related experience.
• an existing business who wishes to enhance their offer
• providers/businesses from across Northern Ireland who inspire visitors to explore music

Event details

Date: Monday 23 February 2026
Time: 6:00pm to 7:30pm

Deadline for registration: Monday 16 February 2026, 12:00pm

Find more information and register your interest on the Tourism NI website.

First published 3 February 2026