Where retailers must display energy labels

When you make products available for sale that require an energy label, you must follow the rules for how those labels are displayed or how information is made available. These rules must be followed whether you are selling products in a physical store or online.

Displaying energy labels in-store

Physical store retailer responsibilities for energy labelling include:

• Displaying the energy label on all relevant products offered for sale, hire or hire purchase. The physical label must be attached by the dealer (the retailer) on the outside front or top of the product, and it must remain clearly visible. The label must be the standard size, be in colour, and on a white background. Depending on the product, product-specific labelling regulations may specify a different placement.
• Once a product is placed in store and available for purchase, whether boxed or unboxed, it is considered "on display" and should be labelled.
• If the energy label is not provided, request one from the supplier. The new energy labels can also be printed directly from the European Product Registry for Energy Labels (EPREL).
• Ensuring the energy label's model designation matches the product.
• Providing the Product Information Sheet (PIS) if a customer requests it.

Displaying energy labels online

Products for sale online must be accompanied by an energy label and a PIS.

Online retailer responsibilities for energy labelling include:

• Display the full energy label for the product next to the price. You can also use an arrow showing the energy efficiency class and the range of energy efficiency classes alongside the product. This must be linked to the full energy label for the product (known as a nested display) – download an example arrow icon (PDF, 5K).
  • The font size of the energy arrow should be the same as the font size of the price.
  • The arrow colour must correspond to the energy efficiency class.
  • The letter in the arrow icon corresponding to the energy class should be white.
• Make the PIS available alongside the product or by linking to it on a publicly accessible website.
• Ensure the energy label and product information sheet are displayed in a size that is clearly visible and easy to read.
• Display the energy label and PIS whenever a product is showcased or mentioned in an online store, even if it is impossible to add the product to the cart. This also applies to things like list views.
• Include the energy label and product information sheet when dispatching the product.  
• Display the energy label arrow icon and product information sheet on every subpage of your e-commerce site, including in the customer’s basket.

Download an example of an energy label (PDF, 67K).