Use AI to understand and reach your customers
AI tools help understand customers, segment audiences, and assess markets for better decision-making.
Effective marketing starts with understanding your customers. Artificial intelligence (AI) tools can help you identify who your customers are, what matters most to them, and how they behave, allowing you to personalise your approach and improve performance.
AI platforms can build detailed customer profiles or personas by analysing:
- who they are – including demographics, location, and language preferences
- what they do – such as purchase history, engagement patterns, and risk of leaving (churn)
- what they think – using sentiment analysis to track their opinions, attitudes and interests
Segmenting your audience
Large Language Models (LLMs) are advanced AI tools trained on large amounts of text. They can understand and generate human language and help you group your customers into useful categories — for example, first-time buyers, inactive customers, or high-value clients. Creating these segments allows you to tailor your marketing messages and design campaigns that connect with each group.
Gathering insights
AI can help your business turn data into clear, actionable marketing plans. Different AI tools can identify engagement trends across regions, helping you target your audience more effectively. They can also draw insights from your own online content to support the development of interactive or data-driven plans.
In addition, AI can analyse online search behaviour to show what your audience is looking for, enabling you to tailor your messages and services around their interests and needs.