Mobile commerce

Mobile commerce (m-commerce) is a type of e-commerce conducted through mobile devices, including smartphones, tablets, smartwatches, and netbooks. It allows customers to browse the internet and shop while on the move.

Using m-commerce as part of your e-commerce strategy means providing a quick and easy online shopping experience optimised for mobile devices. You can offer personalised products and discounts based on what customers like and have bought before.

There are many benefits to marketing and selling on the mobile web, including:

• reaching a larger audience as more people use mobile devices to access digital content
• sending single or bulk messages anytime, anywhere, with immediate tracking and record results
• targeting specific demographics such as age, location, and gender for better engagement
• low production and distribution costs, with potential additional revenue from replies to promotions and competitions
• providing 24-hour billing, sales, service, and assistance to link your business directly with customers
• easily tying into other advertising media such as TV or radio
• enabling viral marketing potential as messages can be easily forwarded

What is social commerce?

Social commerce refers to the buying and selling of goods or services directly within social media platforms.

Unlike traditional e-commerce, which typically requires users to visit a separate website, social commerce facilitates the shopping experience by integrating it into users’ social feeds.

Social commerce includes features such as:

• shoppable posts and videos
• live shopping events
• integrated checkout systems
• influencer-driven product discovery