Booking gigs: the basics
Understand how to book live music performances and what promoters and venue owners look for when choosing acts.
A gig is a live music performance. Gigs can take place in many different types of venues - from concert halls and industry events to coffee shops and birthday parties, or even online and hybrid spaces.
No matter where it takes place, performing live is probably one of the best ways for a young artist or a new band to build up a fan base and attract interest. For seasoned performers, gigs are great for growing audiences, promoting new releases and generating income.
What does it mean to book a gig?
Booking is an agreement for your act to perform at a venue or event. It usually involves:
- you (the artist), or your agent or manager
- the promoter or venue owner
If you're only starting, you will most likely represent yourself and be responsible for your own booking arrangements.
What are promoters looking for?
Simply speaking, promoters - and venue owners - book acts because they want them to generate profit. Shows can create revenue from ticket and bar sales, so it's in the promoters' interest to book acts that can draw in the crowd and fill up the tills.
Promoters and venues are usually inundated with booking requests. Many acts compete for limited performance opportunities, so getting a spot as a new act can be tricky. If you want to get a gig, you will need to prove that you can bring in an audience. Build proof with:
- past turnout numbers
- fan engagement data (eg social media followers, email lists)
- short video clips of live shows
You can also use many online tools to connect with venues and promoters. Sign up, upload your electronic press kit (EPK), and apply to open calls. Check local open mics and Facebook groups for smaller opportunities.
How to book gigs
Before you dive in, make sure you have a demo or promotional pack that you can send or give out to venues, booking agents and promoters. This will help you to showcase your music and potential.
From there on, several steps will follow. See how to:
Remember that the more often you perform and the better your act gets, the more opportunities you may get to play. See best practice when playing gigs.