Advantages of employee engagement

Employee engagement is a workplace approach designed to ensure that employees are committed to your business goals and values. By engaging them in your business, you'll give them a vested interest in your organisation and will give them the incentive to contribute to the success of the business. At the same time, engagement will improve their sense of worth and wellbeing.

Business benefits of engaged employees

Employee engagement benefits everyone involved with your business by creating an informed, involved, and productive workplace that helps propel your business towards its goals.

When implemented properly, employee engagement can bring the following business benefits:

Higher staff commitment

Fully engaged staff feel valued and have an increased desire and commitment to give their best to their organisation.

Stronger teams

Employee engagement benefits teams as well as individual employees. As engaged individuals perform at a higher level, this naturally leads to stronger teams that are better equipped to handle difficult situations should they arise.

Shared objectives

By engaging your employees, you are more likely to have staff who are aligned with organisational goals, regardless of the team they work in. This is a win-win situation as teams that work towards common goals feel more engaged, and engaged employees are more motivated to work towards shared objectives.

Lower absenteeism

Engaged staff are less likely to experience high levels of stress and are more likely to be happier in the workplace. There is also less chance of burnout as employees who are engaged will feel supported to raise issues sooner, and you, as a manager, will also have a better gauge of how staff are feeling, helping you to spot warning signs before they escalate. This contributes to lower rates of sickness or absenteeism.

Adherence to business values

Engaged employees are more likely to behave in ways that support your business values.

Staff retention

You are more likely to retain staff who are engaged and feel fully involved in the organisation. When staff see how they contribute to the performance of the business, they are much more likely to be motivated and invested in the success of the business. You'll also be able to find out what help and support staff need to progress in their careers.

Attract new talent

An engaged workforce can help set you apart from the competition in the job market. You will be seen as the employer of choice as potential recruits will see that you value your staff. You'll be able to attract recruits from a diverse talent pool. Employees are likely to act as advocates for your business by voicing why they enjoy working for your organisation.

Feedback that can lead to improvement

The establishment of a culture that enables staff to voice their opinions can lead to better ways to do things and improvement, and efficiency in business practices.

Empower your staff

Engaged employees feel empowered and that their opinions and feedback matter to the future direction of the business. This also gives them responsibility for their actions, providing the opportunity to achieve key skills for their development.

Increase in innovation

Staff who are fully engaged are more likely to have the motivation to seek innovative solutions to problems or generate new, innovative ideas or products.

Better customer service

Staff who are engaged and believe in the organisation they work for will have a better focus on improved customer service.

Increased productivity

Engaged employees are more efficient and produce higher-quality work because they're personally invested in their job, so it matters to them to perform at a high level and therefore increase productivity across your workforce.

Increased revenue

Engaged staff are likely to be more productive and innovative, leading to increased sales and revenue for your business.