Sales promotion examples

You can use promotion to increase sales of your product or service.

Sales promotions are often creative marketing tactics and there are many popular options, for example:

• buy-one-get-one-free - encourage purchases by offering an extra product at no additional cost
• incentives – offer bonus points, vouchers, money-off coupons, competitions, and prize draws to engage customers
• time-sensitive incentives – drive immediate purchases with limited-time offers
• point-of-sale materials and product demonstrations – use displays and demos to showcase product benefits
• free gifts and loyalty points – reward customers with freebies and points for future discounts
• discounted prices – temporarily reduce prices to increase short‑term sales
• joint promotions – collaborate with other brands for mutual benefit, either within your company or with external brands
• free samples – allow potential customers to try your product before buying
• fair-trade and cause-related products - promote products that support charities or social causes
• finance deals – offer no or low-interest financing, or buy-now-pay-later options
• special deals for first-time customers – convert browsers into buyers with exclusive offers
• online coupons - give discounts to customers who register for an account or subscribe to a newsletter
• social media contests and giveaways - run competitions where customers enter by sharing posts or tagging friends

It is important to check that promotions remain profitable even if many customers take them up.

Pricing

Strategically, pricing is very important as it positions your product in the market. It affects other marketing elements such as product features, distribution and promotion.

There are many ways to price a product, for example:

• premium pricing – setting a high price for products or services with unique features or value
• penetration pricing – setting a low introductory price to gain market share before increasing it
• economy pricing – offering a low‑cost, no‑frills product, often used by budget brands
• promotional pricing

For further information see price your product or service.