Use intellectual property to grow your business
Introduction
Intellectual property (IP) is an important business asset. A typical IP portfolio may include patents, trade marks, copyright and designs.
These intangible assets can add significant value to your business. You can use them to promote your products and services, build brand recognition or your reputation for innovation. You can also use them to attract investment, generate income, gain a competitive advantage, or grow.
Just like any other form of business assets, you can sell, transfer, mortgage and license your intellectual property to others. You can also grow your business through franchising and consider outsourcing product distribution to exploit your IP commercially.
This guide explains how these options work and how to choose the best approach to maximise the value of your intellectual property.