NI Tourism: Working Better Together

Event to boost collaboration, marketing and branding in NI’s tourism events sector

Hosted by Tourism NI’s Events Development team, this event will focus on how the tourism events sector can work together more effectively to strengthen marketing, build stronger event brands, embrace new tools such as AI, and explore opportunities for collaboration. 

This event will include:  

• strategic updates from Tourism NI
• practical guidance on marketing your event using existing platforms
• insights on building stronger event brands at home and abroad
• exploring how AI can support tourism events
• practical session on what does collaboration across the sector look like
• networking opportunities with event peers and stakeholders

This masterclass is designed to be practical, inclusive and discussion led, with engagement from all attendees. It will support events to maximise impact and improve professionalism across the sector.

Event details:
Date: Wednesday 18 March 2026
Time: 9:30am to 3:30pm
Venue: Doubletree Templepatrick, Kingfisher Country Estate, Templepatrick BT39 0DD

Who should attend?

This free event is open to tourism event organisers, local authorities, and public sector partners and stakeholders engaged with events.

When you register you will have the opportunity to ask questions in advance and flag your key challenges to help inform sessions and speakers.

Register your place at Tourism NI’s Working Better Together event.

First published 12 February 2026